Elmec Sport S.A. signed a retail license and distribution agreement with Juicy Couture Europe Ltd, a Liz Clairborne Group company. Purpose of this agreement is the retailing of all Juicy Couture collections including apparel, accessories, footwear, childrenswear, intimates and jewelry in Greece, Romania and Bulgaria through stand-alone stores and corners plus wholesale through selected specialty stores. The contract is valid up to the 31st of December 2014 with a renewal option for another 3 years.
Business plan consists in the opening of 10 points of sale over a three years period in the three aforementioned countries. Wholesale operation will commence with the Spring 2010 season.
Juicy Couture products are distributed throughout the U.S., Europe, Asia and Middle East through mono-brand stores as well as through specialty and high-end department stores.