A new, pioneer product, by two "big names" from the food sector, has been launched for the first time in Greece, meeting the needs of modern consumers: branded -aquaculture- fresh sea bream. The branded fish, has been chosen and now suggested to the Greek consumers by the supermarket chain "A-B VASSILOPOULOS S.A.", member of the DELHEIZE Group - Belgium, while NIREUS AQUACULTURE S.A., the world''s biggest Mediterranean Fish producer, supplies the chain with the fresh sea bream and guarantees for its superior quality. This deal, represents a significant quality partnership between AB Vassilopoulos and Nireus in order to facilitate for better services towards Greek consumers who seek for branded -aquaculture- fish, guaranteed for its freshness and superior quality.
Branded Sea bream "A-B Choice" is a unique product:
* It is bred in the fish farms of Nireus in the clean waters of the Greek seas, under strict certified production, distribution and safety procedures (HACCP, ISO 9001, ISO 14001:2004).
* It is bred with Nireus own made fish-feed with pure ingredients, free of genetically modified substances and without any animal by-products.
* It represents a "raw model for freshness" since it is fished only "just-in-time", after clients'' orders, and sent fast through a broad distribution network operating under the highest standards for preserving freshness.
* It is produced, packed and distributed reaching end-consumers, in certified by the E.U. facilities and installations and by using full traceability systems, while two special quality tags are attached to each fish, one for AB Vassilopoulos and one for Nireus.
End-consumers for the first time may rest assure that each branded fish they buy is value for money, fully appropriate for a healthy nutrition rich in vital ingredients.
The branded -aquaculture- and fresh guaranteed sea bream "ΑΒ Choice" - Nireus, is available on every ΑΒ Vassilopoulos supermarket in Greece.