The Being BestTM Global Alliance Ltd. (BBGA), a unique company that concentrates on eliminating the Fitness Industry's number one problem, attrition, and Planet Fitness, a leading French provider of quality health and fitness products, team up in a landmark deal that initiates their collaboration in the French fitness market.

BBGA, based in Dublin, Ireland is a wholly owned subsidiary of Dynamic Life SA (Athens Stock Exchange, ASE: Dyn), a company that engineers operating systems and develops membership programs for the fitness industry. The Alliance is solely dedicated to the growth and fulfillment of the Being BestTM promise worldwide and this agreement marks the beginning of the activities in the French market. This now brings the total number of countries BBGA has signed to launch in 2004 to 11; Germany, Austria, Switzerlan d, the Netherlands, Belgium, Luxembourg, Ireland, the United Kingdom, France, Spain and Portugal.

BBGA and Planet Fitness have signed an agreement that authorizes Planet Fitness to monitor, assess, select and train the health and fitness clubs that will join the global network of unique Being BestTM endorsed clubs. Currently, there are over 3,000 clubs operating in France and Being BestTM will endorse 10% of them (approximately 300 clubs).

Being BestTM will change the way people feel about fitness - in a territory where fitness club ex-members outnumber present members 3 to 1- and can double turnover in selected clubs annually when fully deployed, whilst finally providing the service members are searching for.

The founders of Planet Fitness, Christophe and Claudy Andanson have built one of France's leading fitness groups with seven daughter companies, in fields as diverse as the operation of owned fitness clubs, nutritional programming and the distribution of home fitness equipment. Planet Fitness is one of the world's leading operators of the Les Mills aerobic programming product, with a total of 650 clubs in their network. As the president of FISAF (Federation of International Sports Aerobic & Fitness) and two-time Olympic Judo participant, Christophe Andanson has the passion for fitness that identifies all Being BestTM partners and employees.

"I started in this industry 22 years ago because I wanted to help people improve their lives through health and fitness. With less then 10% of people working out regularly, as an industry, we have not achieved our goal to make fitness a part of everyone's life. I would almost like to say "forgive us". Being BestTM is exactly what the industry needs to make fitness appealing to everyone on this planet." said Christophe Andanson, Founder and CEO of Planet Fitness.

"We continue to be able to sign the best partners in every country and are very excited to have secured this alliance with a company that has had such a tremendous level of success in a challenging market. We are looking forward to reinstalling customer faith in the French fitness offering through the Being BestTM product", commented Jan Lokhorst, Managing Director, The Being BestTM Global Alliance Ltd.