Coca-Cola Hellenic Bottling Company S.A. (Coca-Cola HBC, CCHBC) announced today a new regional structure with effect from August 1, 2007.
Dimitris Lois, who joined CCHBC recently as Executive Advisor to the Managing Director, has been appointed Region Director with responsibility for Greece, Cyprus, Nigeria, Bulgaria, Romania and Moldova.
Richard Smyth, currently Region Director for Austria, Poland, Hungary, the Czech Republic, Slovakia, and Slovenia, will also assume responsibility for Italy, Switzerland and the Baltic countries of Estonia, Lithuania, and Latvia.
John Brady, will continue to manage as Region Director the Russian Federation, Ukraine, Belarus, the Republic of Ireland, Northern Ireland, and Armenia, while also assuming responsibility for Serbia, Montenegro, Croatia, Bosnia & Herzegovina, and the Former Yugoslav Republic of Macedonia.
Mr. Doros Constantinou, Managing Director of Coca-Cola HBC said: "The optimization of our regional structure is significant to the successful execution of our business strategy. The new regional structure is intended to facilitate knowledge transfer and leverage synergies arising from geographic proximity and similar socio-economic conditions. It is also better aligned with the operating business units of The Coca-Cola Company. I am confident that our initiative will serve its purpose well".