VIVARTIA ΣΥΜΜΕΤΟΧΩΝ ΑΝΩΝΥΜΗ ΕΤΑΙΡΕΙΑ

Reply to HCMC Letter

In reference to an article published in the newspaper, AXIA dated January 20, 2007, page 15, titled ?Private Equity moves towards acquisition of Vivartia?, VIVARTIA?s management announces that:
VIVARTIA is continuing its growth strategy, articulated at the time of the company inception, aiming into expanding its activities and its strong brands in Greece and abroad.
At the same time, the company is actively designing and planning its financial strategy and the opportunities that come up in the financial and capital markets targeting the maximization of its shareholders? value. These plans do not include discussions or negotiations for the company?s acquisition or any valuation or due diligence process as mentioned in the article.