MUSTANG fragrance wins award fοr the "Breakthrough Product of the Year"
The Mustang fragrance, which is the success story of the Sarantis Group design, manufacture and production expertise as well as the upshot of its business venture activities with the Estee Lauder Companies, was granted the Award for the "Breakthrough Product of the Year", by the fifth Annual WWDBeauty Biz Awards issue, which celebrated the year's brightest ideas.
WWDBeauty Biz is the "Fairchild Publications" magazine title that puts the industry into perspective. It has a total circulation of about 41,000 prints and a penetration at an audience ranging from qualified WWD subscribers plus other key beauty industry decision-makers, including key managers at department stores, mass/chain drug stores, specialty stores, independent boutiques, salons and spas, select beauty advisors, stylists and other professionals, to fashion industry events like NY, Paris and Milan Collections.
WWDBeauty Biz is the only industry publication that provides in-depth coverage and analysis on all aspects of the industry. In every issue, WWDBeauty Biz includes the trends driving new products, personalities behind the business, retail analysis and competitive information, consumer research, business strategies and best practices, category specific analysis, and more.
Mustang was first launched in July 2007 in Sears, J.C. Penney and Kohl's Department Stores Kohl's as well as in the wider retail market and pharmacy chains. Following its successful pilot launch, Mustang will be distributed on a nationwide scale in 22.000 doors, while, starting from January of 2008 its distribution will gradually cover the Latin American market as well as Australia and Canada.
You can find an extract from the WWDBeauty Biz magazine in the company's IR site: http://ir.sarantis.gr