On Friday, October 5th, the first 31 broadband stores bearing the Forthnet brand opened their doors simultaneously throughout Greece. The Forthnet stores are now officially open, ready to offer all Greek families the opportunity to truly enjoy the broadband experience and get familiar with its multi-dimensional potential.
Forthnet Stores are to open in the capital of each Greek prefecture by the end of this year. The development model adopted is based mainly on the franchising concept, while a small number of owned stores will operate in selected towns. At the same time, in order to provide full geographical coverage and enhance its strategic alliances, Forthnet intends to create shops-in-a-shop in all Papasotiriou bookstores.
Forthnet Stores can be found at the best and most accessible commercial locations in each town; they function as wireless hotspots offering free access to the public, their architecture is modern and functional, and the special interior arrangement is designed to help consumers find the category of products and services they are interested in quickly and easily.
In each Forthnet store, customers can test various broadband applications, and special demo products help them to understand the difference that broadband access can make to their daily lives. In order to maximize this broadband experience for customers, Forthnet Stores also function as "one stop shops", offering a broad range of additional technology products at competitive prices. Moreover, within the framework of integrated customer service provision, Forthnet Stores also offer a range of services, including bill payment, subscription renewal, submission of application forms etc.
By providing reliable, competitive and differentiated broadband services, Forthnet Stores aim to become the gate that will lead all Greek residents to the new broadband era, where everything is simple, boundless and exciting.