Luxembourg, June 2, 2014 – INTRASOFT International successfully completed the 1^st phase of the design and implementation of the integrated campaign management project through the use of ORACLE SIEBEL CRM platform for the Piraeus Bank Group. The project is of great importance to INTRASOFT International, as it demonstrates once more the company's extensive experience as well as strong know-how in the implementation of integrated CRM projects.

By using this integrated business tool, the Bank can optimize the daily operation of the Customer Intelligence & Experience Department, by centrally implementing all promotions, significantly reducing the time required for the selection, analysis and targeting of bank customers, while automating all promotional campaigns' processes through its branches, email and conventional mail.

More specifically, this project covers the entire life-cycle of these promotional campaigns. This solution will assist the Bank with the budgeting of these activities, the segmentation and targeting of bank customers, the automation of customer communication through the available channels (e-mail, conventional mail and branches), as well as the recording of their responses. In addition, it will help the Bank monitor the results of these promotional activities in real-time (analytical reporting), through the data integration capability that is offered by the “Business Intelligence” mechanism of this system.

The 1^st phase of the project was awarded to INTRASOFT International through an open tender in April 2013. The 2^nd phase is already underway and involves the addition of channels, such as electronic banking Winbank, SMS, call center, and ATMs.

Mr. Thomas Iosifidis, Senior ΒΙ & CRM Manager, Piraeus Bank Group, stated: “This project provides the Bank with the infrastructure and the integrated tools for the daily operation of all promotions' procedures, as well as the analysis of their effectiveness throughout the Group. The use of this Siebel Campaign Management infrastructure, in conjunction with the analytical data from the Data Warehouse, are expected to greatly improve the effectiveness of our promotional activities, giving us the capability to run personalized campaigns which ensure a better overall experience for our customers. Our long-standing cooperation with INTRASOFT International is reinforced by another successful completion of a project that will provide added-value to our Group.”

Mr. Athanasios Kotsis, CEO, INTRASOFT International commented: “We are pleased with the Bank's confidence in our people and the high-quality services we provide. Once again, we have successfully contributed to the Bank's continuous efforts towards business growth and technological advancement. We are absolutely sure that the use of this integrated business tool will help the Bank better identify and understand its clientele, by providing the Bank with the necessary knowledge and flexibility to communicate with its customers through additional channels, while enhancing the Bank's capability of instant response to emerging market opportunities."

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 About Piraeus Bank Group

Headquartered in Athens, Greece, with more than 22,000 employees in offices in 10 countries around the world, Piraeus Bank Group offers a full range of financial products and services to approximately 7million customers.

About INTRASOFT International

INTRASOFT International is a leading European IT Solutions and Services Group with strong international presence, offering innovative and added-value solutions of the highest quality to a wide range of international and national public and private organisations. The company employs more than 1,600 highly-skilled professionals, representing over 20 different nationalities and mastering more than 18 languages. With headquarters in Luxembourg, INTRASOFT International operates through its operational branches, subsidiaries and offices in 17 countries: Belgium, Bulgaria, Denmark, Cyprus, Greece, Jordan, Moldova, Morocco, Romania, Palestine, Philippines, Saudi Arabia, UK, UAE, USA and Yemen. More than 500 organizations in over 70 countries worldwide (Institutions and Agencies of the European Union, National Government Organizations, Public Agencies, Financial Institutions, Telecommunication Organizations, and Private Enterprises) have chosen the company's services and solutions to fulfil their business needs. INTRASOFT International is a subsidiary of the ASE-listed INTRACOM Holdings, one of the largest multinational technology groups inSE Europe, with more than 35 years of experience.

For more information, please visit: www.intrasoft-intl.com

 Information for Press only

Kalliopi Chioti, Communications & Corporate Social Responsibility Manager

INTRASOFT International

Tel. +30 210 6679076, E-mail: Kalliopi.Chioti@intrasoft-intl.com