Sarantis Group announces that it's joining with Aramis and Designer Fragrances (ADF), a global leader in the Prestige Fragrance industry and a division of a subsidiary of The Estee Lauder Companies for the launch of the women's fragrance C-THRU.
Following the successful launch in the Americas of the men's fragrance Mustang, Sarantis Group's business relationship with ADF is extended through the launch of C-THRU. C-THRU will be Aramis' first women's fragrance initiative distributed directly into the mass category.
Within the context of this relationship, Sarantis Group is the exclusive producer while Aramis is responsible for the product's distribution and marketing.
In order for the efficient and timely supply of the market, the Group will use its existing production facilities taking advantage of its full potential.
C-THRU is an existing brand of the Sarantis Group's family of fragrances and while it has achieved great success, the ADF distribution agreement will allow it to expand its success globally.
This business agreement, in line with the Group's strategy of growth, is of particular importance as it further strengthens the Group's bond with The Estee Lauder Companies and confirms the Group's expertise in design, manufacturing and production.
For more information please contact:
Investor Relations Department
Mrs. Eleni Pappa
GR. SARANTIS S.A.
26 Amaroussiou - Halandriou Str.
151 25 Athens - Greece
Tel: +30 210 6173065
Alternatively, you can visit the Group's Investor Relations site: http://ir.sarantis.gr