PIRAEUS FINANCIAL HOLDINGS S.A.

Announcement of regulated information according to Law 3556/2007

Piraeus Bank announces that on March 10th, 2009 Mr Michalis Sallas son of Georgios, Chairman of the Board of Directors of the Bank, bought in the Athens Exchange 50.000 Piraeus Bank common shares for the aggregate amount of Euro 200.373,60, Mr Ioannis Vardinoyiannis son of Vardis, Non Executive Vice Chairman of the Board of Directors of Piraeus Bank, sold in the Athens Exchange 5.560 Piraeus Bank common shares for the aggregate amount of Euro 21.025,60 and Mr Athanasios Psathas son of Georgios, Chief Internal Auditor, bought in the Athens Exchange 3.037 Piraeus Bank common shares for the aggregate amount of Euro 11.276,90.