PIRAEUS FINANCIAL HOLDINGS S.A.

Announcement of regulated information according to Law 3556/2007

Piraeus Bank announces that on March 4th, 2009 Mr Ioannis Vardinoyiannis son of Vardis, Non Executive Vice Chairman of the Board of Directors of Piraeus Bank, sold in the Athens Exchange 4.440 Piraeus Bank common shares for the aggregate amount of Euro 16.339,20 and Mrs Hariklia Apalagaki daughter of Andreas, Non - Executive Member of the Board of Directors of Piraeus Bank, bought in the Athens Exchange 2.000 Piraeus Bank common shares for the aggregate amount of Euro 7.320,00.