COCA-COLA Ε.Ε.Ε. Α.Ε.
Coca-Cola Hellenic Bottling Company S.A. announces agreement to distribute Campbell Soup products in Russia
Coca-Cola Hellenic Bottling Company S.A. (Coca-Cola Hellenic) announced today that it has entered into an agreement with Campbell Soup Company (Campbell) for the distribution of Campbell soup and broth products in Russia.
Under the terms of the agreement, Coca-Cola Hellenic is responsible for sales, distribution, in-store marketing and trade receivables management. Campbell is responsible for consumer and market research, brand management, marketing, product development and production. Financial terms have not been disclosed.
Coca-Cola Hellenic is already distributing Campbell?s Domashnaya Klassika products in the Moscow region pursuant to an existing distribution agreement and in August 2009 plans to expand distribution to over 100 cities and 12 regions of Russia, with nationwide distribution to follow.
Doros Constantinou, Managing Director of Coca-Cola Hellenic, said, ''Partnering with the world?s largest producer and marketer of soup products offers exciting opportunities in Russia. Our distribution of premium soup and broth products represents yet another example of our ability to explore innovative opportunities for future growth. It is also fully consistent with our strategy of leveraging the benefits of our strong distribution infrastructure with complementary categories and brands. We continue to believe in the long-term potential of the Russian market and expect that adding Campbell to our product range will strengthen our relationships with existing customers, and offer new growth opportunities through the expanded distribution of our entire product range across new outlets.''
In Russia, nearly 32 billion servings of soup are consumed each year, with the majority of this still home-made. This represents approximately 230 servings per capita, making Russia the second largest soup market in the world after China. Soup consumption in Russia is more than double that of the United States.
ENQUIRIES
George Toulantas
Investor Relations Director
Tel: +30 210 618 3255
email : george.toulantas@cchellenic.com
Panagiotis Vergis
Investor Relations Associate
Tel: +30 210 618 3124
email : panagiotis.vergis@cchellenic.com
European press contact:
Financial Dynamics London
Greg Quine
Tel: +44 20 7269 7206
email: greg.quine@fd.com
Under the terms of the agreement, Coca-Cola Hellenic is responsible for sales, distribution, in-store marketing and trade receivables management. Campbell is responsible for consumer and market research, brand management, marketing, product development and production. Financial terms have not been disclosed.
Coca-Cola Hellenic is already distributing Campbell?s Domashnaya Klassika products in the Moscow region pursuant to an existing distribution agreement and in August 2009 plans to expand distribution to over 100 cities and 12 regions of Russia, with nationwide distribution to follow.
Doros Constantinou, Managing Director of Coca-Cola Hellenic, said, ''Partnering with the world?s largest producer and marketer of soup products offers exciting opportunities in Russia. Our distribution of premium soup and broth products represents yet another example of our ability to explore innovative opportunities for future growth. It is also fully consistent with our strategy of leveraging the benefits of our strong distribution infrastructure with complementary categories and brands. We continue to believe in the long-term potential of the Russian market and expect that adding Campbell to our product range will strengthen our relationships with existing customers, and offer new growth opportunities through the expanded distribution of our entire product range across new outlets.''
In Russia, nearly 32 billion servings of soup are consumed each year, with the majority of this still home-made. This represents approximately 230 servings per capita, making Russia the second largest soup market in the world after China. Soup consumption in Russia is more than double that of the United States.
ENQUIRIES
George Toulantas
Investor Relations Director
Tel: +30 210 618 3255
email : george.toulantas@cchellenic.com
Panagiotis Vergis
Investor Relations Associate
Tel: +30 210 618 3124
email : panagiotis.vergis@cchellenic.com
European press contact:
Financial Dynamics London
Greg Quine
Tel: +44 20 7269 7206
email: greg.quine@fd.com