PIRAEUS FINANCIAL HOLDINGS S.A.

Announcement of regulated information according to Law 3556/2007.

Piraeus Bank announces that on July 15th, 2009 "SANYO HELLAS HOLDING S.A." sold in the Athens Exchange 1.700 common shares of Piraeus Bank for the aggregate amount of euro 13.022,00. "SANYO HELLAS HOLDING S.A." is, pursuant to the provisions of Law 3340/2005, a related legal entity with Mr Stavros Lekkakos son of Michael, Managing Director of Piraeus Bank and Non -Executive Member of the Board of Directors of "SANYO HELLAS HOLDING S.A.".