PIRAEUS FINANCIAL HOLDINGS S.A.

Announcement of regulated information according to Law 3556/2007.

Piraeus Bank announces that on February 5th, 2010 Mr Michalis Sallas son of Georgios, Chairman of the Board of Directors of the Bank & CEO, bought in the Athens Exchange 250.000 Piraeus Bank common shares for the aggregate amount of Euro 1.394.832,84.