PIRAEUS FINANCIAL HOLDINGS S.A.

Announcement of regulated information according to Law 3556/2007

Piraeus Bank announces that on July 9th, 2010 "SHENT ENTERPRISES LIMITED" bought in the Athens Exchange 30.000 common shares of Piraeus Bank for the aggregate amount of euro 117.200,00. "SHENT ENTERPRISES LIMITED" is, pursuant to the provisions of Law 3340/2005 and Decision 3/347/12.07.2005 of the Hellenic Capital Market Commission, a related legal entity with Mr Michalis Sallas son of Georgios, Chairman of the Board of Directors & Chief Executive Officer of Piraeus Bank.