PIRAEUS FINANCIAL HOLDINGS S.A.

Announcement of regulated information according to Law 3556/2007

Piraeus Bank announces that on January 21st, 2011 Mrs Pinelopi Lazaridou father's name Sofoklis, Deputy General Manager of Piraeus Bank, sold in the Athens Exchange 2.974 Piraeus Bank common shares for the aggregate amount of Euro 4.817,88.