PIRAEUS FINANCIAL HOLDINGS S.A.

Announcement of regulated information according to Law 3556/2007

Piraeus Bank announces that on January 17th, 2011 Mr Ioannis Vardinoyiannis father's name Vardis, Non-Executive Member of the Board of Directors of the Bank, sold over the counter 494.551 pre-emption rights in the Piraeus Bank current rights issue, for the aggregate amount of Euro 494.551,00.