PIRAEUS FINANCIAL HOLDINGS S.A.

Announcement of regulated information according to Law 3556/2007

Piraeus Bank announces that on November 29th, 2010 "HELLENIC TELECOMMUNICATIONS ORGANIZATION S.A." sold in the Athens Exchange 2.000 common shares of Piraeus Bank for the aggregate amount of euro 6.137,82. "HELLENIC TELECOMMUNICATIONS ORGANIZATION S.A. " is, pursuant to the provisions of Law 3340/2005 and Decision 3/347/12.07.2005 of the Hellenic Capital Market Commission, a related legal entity with Mr. Vasilios Fourlis son of Stylianos, Non-Executive Member of the Board of Directors of Piraeus Bank.