PIRAEUS FINANCIAL HOLDINGS S.A.

Announcement of Availability of Prospectus

Piraeus Bank S.A. (the ''Bank'') announces pursuant to Commission Regulation (ΕC) 809/2004 of the European Communities and Law 3401/2005 as of 07.01.2011 that it places at the disposal of the investors the Prospectus approved on 04.01.2011 by the Hellenic Capital Markets Commission, regarding the share capital increase of the Bank through payment in cash and the issuance of new ordinary registered shares through a public offering in favour of the existing ordinary shareholders. The aforementioned capital increase has been decided on 03.01.2011 by the Board of Directors of the Bank pursuant to an authorisation granted by the Second Repetitive General Meeting of the ordinary shareholders of the Bank of 03.05.2007, as amended and modified by the Second Repetitive General Meeting of the ordinary shareholders of 20.12.2010, which was approved by the Extraordinary General Meeting of the preference shareholder of the Bank of the same date. In particular, the Board of Directors of the Bank has decided, among others, the increase of the share capital of the Bank by €242,116,213.50 through payment in cash and the granting of a pre-emption right to the existing ordinary shareholders at a subscription ratio of 12 new shares for every 5 existing ordinary registered shares. In total, 807,054,045 new ordinary registered shares will be issued of a nominal value of €0.30 each (the ''New Shares'') at a subscription price of € 1.00 per New Share (the ''Subscription Price'').
Following the above share capital increase, the Bank's nominal share capital will amount to €712,997,968.38 divided into 1,143,326,564 ordinary registered shares, of a nominal value of € 0.30 each and 77,568,134 non-voting registered preference shares of a nominal value of € 4.77 each. The gross proceeds of the issue will amount to €807,054,045.00.
The indicative timetable of the share capital increase of the Bank follows below:
04.01.2011 Approval of the Prospectus by the Board of Directors of the Hellenic Capital Markets Commission
04.01.2011 Approval of the trading of pre-emption rights by the ATHEX
04.01.2011 Announcement to the ATHEX Daily Official List and the ATHEX website of the ex-rights, the exercise period of the rights, the commencement and end dates of the trading of rights
07.01.2011 Publication of the Prospectus (upload on the websites of Piraeus Bank, ATHEX and Hellenic Capital Markets Commission)
10.01.2011 Publication of the Announcement of the Availability of the Prospectus
10.01.2011 Ex-rights date
12.01.2011 Record date for the rights offering
17.01.2011 HELEX credits the pre-emption rights to the accounts of the beneficiaries in the Dematerialised Securities System
17.01.2011 Commencement of trading of the rights on the ATHEX and of subscription period
25.01.2011 Trading of the rights ceases on the ATHEX
31.01.2011 End of subscription period
04.02.2011 Announcement to the ATHEX Daily Official List and the ATHEX website of the subscription of the capital increase and of the placement of any unsubscribed shares
08.02.2011 Approval of the trading of New Shares by the ATHEX
09.02.2011 Announcement to the ATHEX Daily Official List and the ATHEX website of the commencement date of the trading of the New Shares
10.02.2011 Commencement of trading of the New Shares
It is noted that the above timetable depends on many unpredictable factors and may be amended accordingly. In any case, the investors will be informed through a relevant announcement in the Press.
The New Shares will be applied for trading on the ''Large Caps'' of the ATHEX. A previous approval of the trading of the New Shares by ATHEX is required.
The Prospectus for the share capital increase of the Bank, as approved by the Board of Directors of the Hellenic Capital Market Commission on 04.01.2011, is available as of 07.01.2011 in electronic form on the websites of the ATHEX (www.ase.gr), the Hellenic Capital Market Commission (www.hcmc.gr) and the Bank (www.piraeusbank.gr/amk). In addition, the Prospectus will be available to the investors in printed form and free of charge at the branches of the Bank during the subscription period.
For further information, the shareholders may refer to the Shareholders Service Department of the Bank, 3 Korai str, 105 64 Athens (telephone numbers: 210 - 32 88 737, 210 - 33 35 211, 210 - 32 88 011 and 210 - 33 35 039).