Financial results Q1 2013
KRI-KRI Milk Industry has released its financial statements for the first quarter 2013. Group turnover amounted € 11,587 th. against € 9,716 th. of 2012 (a rise of 19.3%), whereas the profitability measures were as follows:
-Ebitda amounted € 922 th. against € 776 th. of 2012,
-Profit before tax amounted € 397 th. against € 142 th. of 2012,
-Net profit after tax, attributable to parent's shareholders amounted € 234 th. against € 200 th. of 2012
It should be mentioned that KRIKRI DOO KUMANOVO, which was included in the consolidated statements of the comparative period 1/1-31/3/12, it is not included in the current's period consolidated statements, since the whole participation of the company on KRIKRI DOO KUMANOVO was sold.
On a corporate level, KRIKRI profit before tax reached € 403 th. against € 305 th. of 2012.
In the yogurt sector, KRIKRI achieved a 26% increase in sales (€ 8,913 th. against € 7,074 th) with a high rise on operating profitability. In the ice cream sector, where the first quarter is not representative of annual results due to high seasonality, sales fell by 5% reaching € 2,470 th. from € 2,613 th. in 2012. Finally, Group's sales abroad reached 22% of the consolidated turnover.
A highlight of the business developments during the first quarter 2013 is the new advertising campaign of KRI-KRI's yogurt that promotes the exclusive use of 100% Greek milk, coming from the local region of Serres. This advertising communication, combined with our strategy to maintain competitive pricing, yield significant increase in our market share in the domestic market yogurt.